First Alliance Credit Union Debuts Mobile Branch in SE Minnesota

The 40-foot mobile unit officially debuted on October 29th, marking a new chapter for the Rochester-based credit union. Equipped with two advisor-supported kiosks and two private offices, the branch offers all the same secure services found at First Alliance’s traditional locations. Members can make deposits, apply for loans, open accounts, and receive personalized financial guidance all without visiting a permanent branch.

The mobile branch will travel a regular route covering 14 counties, including Blue Earth, Fillmore, Freeborn, Goodhue, Le Sueur, Mower, Nicollet, Rice, Steele, Waseca, Dodge, Olmsted, Wabasha, and Winona. It will make frequent appearances at farmers’ markets, town fairs, community gatherings, and workplace parking lots places where residents are already spending their time. This approach reflects First Alliance’s commitment to meeting members where they are and ensuring that banking remains accessible, convenient, and community-focused.

Community members and organizations can also request visits from the mobile branch at local events, workplaces, or community centers. By partnering with local festivals, businesses, and neighborhood groups, First Alliance is helping integrate financial services into the rhythm of everyday life. The mobile unit operates with the same encrypted systems as the credit union’s fixed branches, ensuring secure and reliable service wherever it goes.

This new initiative is deeply rooted in First Alliance’s history. The credit union was founded in 1932, during the Great Depression, when a teacher struggling to obtain a loan found support from seven Rochester firefighters who pooled their resources to help. That simple act of community cooperation led to the creation of Rochester’s first credit union—and the belief that everyone deserves a financial partner who shows up when needed.

More than 90 years later, that founding spirit continues to guide the organization. The launch of the mobile branch represents more than technological progress; it’s a reflection of First Alliance’s ongoing mission to strengthen financial accessibility and build stronger community connections across Southeast Minnesota.